Why We Made a Mint-Free Whitening Toothpaste

Mint isn’t whitening: it’s just a habit

Toothpaste has tasted like mint for so long we stopped questioning it. But that cool, tingling “clean” feeling is just mint and stimulants. It doesn’t make your teeth any whiter.

A calmer way to brush

We made a mint-free, stimulant-free whitening toothpaste in a soft vanilla instead. No buzz, no burn: just a calm, considered brush that fits your morning and your evening wind-down.

Who it’s for

Anyone who finds mint too harsh, brushes before bed, or simply wants brushing to feel like part of their routine rather than a jolt. Whitening still leads. Our Whitening Toothpaste uses PAP to brighten and nano-hydroxyapatite to protect enamel.

Try the no-mint whitening toothpaste →

Read next

• Does whitening toothpaste actually work?
• PAP vs peroxide: a gentler way to whiten
• Nano-hydroxyapatite: the fluoride-free enamel protector