Whitening Toothpaste

Not as good as they say

I recently began using Word-of-Mouth toothpaste and am very satisfied with the product.
The packaging is practical and well designed.
The lid requires only a few turns and sits flat, allowing the tube to stand upright.
The tube end near the corners especially is smoothly finished rather than sharp like a few in the supermarkets that cut into my hands.
It is comfortable to hold and easy to control the amount dispensed.
The texture formula is soft and smooth, without the airy, foamy consistency of many conventional toothpastes.
The mild vanilla flavour is pleasant and understated; it does not leave a strong or overly sweet aftertaste. As someone who has used only mint-based toothpastes for many years, I appreciated the calming effect, particularly in the evening. I didn't expect that so it was a good surprise.
Having previously used a PAP-based toothpaste with limited noticeable improvement for coffee stains, I approached this product with modest expectations. Great job. The overall experience — texture, flavour, packaging and ingredients — has been positive.
A well-considered product. Thank you, Word-of-Mouth. Loving it 😁

Great taste and alternative to mint. Also notice improvements in falling asleep. A bigger tube would be great.

This is a real review because I want to let others know that this is the best toothpaste I have used. I have food sensitivities and your average toothpaste makes me cough, so I was looking for something that was milder but still tasted OK (other 'natural' toothpastes can taste awful). The vanilla flavour in Word of Mouth tastes great and I have no sensitivity issues after using it. I suspect it's also doing a good job of whitening but I just started using it, so we'll see. So far, I'm very happy.

Little goes a long way with pleasant taste and good clean