Nano-Hydroxyapatite: The Fluoride-Free Enamel Protector

What is nano-hydroxyapatite?

Nano-hydroxyapatite (nano-HA) is a form of the same mineral your enamel is made of. In toothpaste, it helps remineralise and protect enamel. And it’s widely used as a fluoride alternative.

Fluoride-free, not care-free

Choosing fluoride-free doesn’t mean going without protection. Our formula uses 5% nano-hydroxyapatite to support enamel, so you’re not trading protection for a cleaner ingredient list.

How it works with whitening

Nano-HA and PAP do different jobs. PAP lifts surface stains to brighten your smile; nano-hydroxyapatite remineralises and protects enamel. Together they let our Whitening Toothpaste whiten and care for enamel in one step.

Explore the formula →


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Blue Light Blockers — front-on with mirror reflection on light background

One lens. Deep red. $80.

99% of blue light blocked across 400 to 500 nm. The tint is bonded through the lens material rather than coated on the surface, so it does not wear off. Matte acetate, one size, non-prescription. Built for indoors after dark and honest about not being built for anything else.

Or get them free: subscribe to Whitening Toothpaste on the three-pack routine and a pair arrives in your welcome kit.

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