CREATOR HUB
Make videos that sell.
Everything you need to film a video for Word of Mouth's whitening toothpaste.
START HERE
Here's the deal.
20% of every order your video drives, paid weekly.
A free tube, posted when you join.
Every approved video gets at least $50 of Meta spend within 72 hours.
Accept the partnership ads request in Trybe, or we can't run your video.
Film your first video within 7 days of your tube arriving.
THE AD THAT WORKS
How our best ad works.
Our best performing ad is the only one that has paid for itself. Here's how it's built, so you can build yours the same way.
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Open on the problem
Say what you hate about mint, in the first second. No other brands on screen.
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One clear enemy
Mint. Not a list of ingredients.
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Real tube, real routine
Show the real tube in a real routine. Close on our 30-day money-back guarantee.
ANGLE ONE
Whitening without the stimulants
You want whiter teeth, not a mouthful of mint twice a day. This one whitens without it.
Open with one of these:
- "Mint was a mistake."
- "I've never liked mint. This whitens and tastes like vanilla."
- "Whitening toothpaste without the minty burn."
- "I brush in the morning and my coffee still tastes like coffee."
Don't say it helps you sleep or calms you.
ANGLE TWO
Whitens while you sleep
You brush at night, it whitens while you sleep. Show your real night routine: skincare, then teeth, then bed.
Open with one of these:
- "The whitening toothpaste I use every day."
- "I drink coffee all day, and this toothpaste lifts the stains while I sleep."
- "I'm not worried about staining my teeth any more."
Don't give a timeline, like "whiter by morning".
Film three openings.
Same video, three different first lines. Change only the first 3 seconds and keep the rest. Send all three and we'll test which hook works best.
Submit each version as its own video in Trybe.
How to film it
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Vertical, 9:16
Phone upright, full screen.
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The first second
Your face or the problem, straight away.
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Tube by second 5
Get the product on camera early.
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Captions on
Most people watch muted. Or send it raw and we'll add them.
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Daylight
A real bathroom, vanity or dresser.
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30 to 40 seconds
Talk like you're telling a friend.
Leave music off. Copyrighted songs can't run in ads.
Say this, not that
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Say
- "It's whitening my teeth."
- "My smile looks brighter."
- "It lifts my coffee stains."
- "No mint." "No stimulants." "It doesn't burn."
- "It tastes like vanilla."
- "I brush with it morning or night."
- "It works while I sleep."
- A 6,000-strong community
- 4.9 stars from 49 Judge.me reviews
- "There's a 30-day money-back guarantee."
- Your honest, real experience
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Don't say
- That it helps you sleep or calms you
- Anything about anxiety or stress
- That it fixes sensitivity
- That it repairs or rebuilds enamel
- That it stops decay or cavities
- Any timeline: "white in a week", "whiter by morning"
- "6,000 customers"
- Other brands by name
- That it's a medicine or treats anything
- Made-up results, or before-and-afters that aren't yours
- Celebrity clips, other brands' packs, or press clippings
The toothpaste, plainly
What it is
Word of Mouth's whitening toothpaste. A PAP and nano-hydroxyapatite formula with no mint, no stimulants and no fluoride. Soft vanilla taste. 97 g tube.
What's in it
PAP for whitening, 5% nano-hydroxyapatite, xylitol and vanilla, plus botanicals: valerian root, chamomile, passionflower and magnesium glycinate.
Full list: Water, Xylitol, Glycerol, D-Sorbitol, Calcium Carbonate, Phthalimidoperoxycaproic Acid (PAP), Hydrated Silica, Sodium Methyl Cocoyl Taurate, Nano-Hydroxyapatite (5%), Cocamidopropyl Betaine, Xanthan Gum, Cellulose CM, Glyceryl Caprylate, Caprylhydroxamic Acid, Magnesium Glycinate, Valerian Extract, Chamomile Extract, Passiflora Incarnata Flower Solid Extract, Vanilla Extract.
Who it's not for
It's not suitable for sensitive teeth, so please don't film it for sensitivity.
Price
$28 a tube. $62 for three.
UPDATED MONTHLY
What's working this month
First update once the first creator videos are live.